From the laberynth of the first edition to the village of the second. Milano Marketing Festival is on the road to increase and deepen its first role as a multicultural and multisensory event, dedicated to art, always more multitasking than marketing and communication. But who is the truly first, maybe only, marketing's client? Is the public, every now and then consumer, actor, user and spectator. Therefore the Milano Marketing Festival village presents as a great spectacle in which people, goods, ideas, visions and objects are guest for to act and interact, bouncing between evolutive ideas and disruptive solutions.
Architect Italo Rota,
set up and display creator for the Museo del Novecento in Milan
and artistic director of the Milano Marketing Festival